The industry benchmark for
fan loyalty in football.
An insight driven data analysis of fandom and loyalty.
Building a higher calibre fan base.
Increasing fan lifetime value.
What defines the most positive experience of fandom? And what implications does that have on how football clubs operate and engage with their fan base and the community that surrounds them? Is maximising fan loyalty a core strategy of the vast majority of clubs?
As a percentage of overall population, attendance at games is stagnant at best, in England 50% of clubs see a decrease in average attendances each season and the only singular marker for increases is linked to playing success.
Why
We believe and are passionate about the opportunities that exist for fans to have great experiences of fandom over their lifetimes. We feel responsible to helping the game understand the objective nature of fandom better so they can deliver it to their current and future supporters.
How
We achieve that by understanding the objective governing dynamics of the game, fandom and loyalty and marry these together to produce empirical, objective truths about fan
behaviour and loyalty.
What
We provide insight driven data analysis of fan behaviours and actions to measure loyalty. We use this intelligence to create a benchmark from which both clubs and fans
can positively influence
their future relationships.
The Fan Loyalty Index
An objective benchmark
of fan loyalty.
The Fan Loyalty Index is the most comprehensive in-depth study of fan loyalty based upon empirical research and data analysis of performance, attendance and industry insights to deliver a fan loyalty score for professional football clubs across the UK.
A measure of fan robustness across football.
The Fan Loyalty Index provides professional clubs and supporters alike with a measure of fan robustness which when used as part of a wider study can help clubs to evaluate their approach to achieving fandom.
powered by
Benchmarking fan loyalty across the football industry
Transforming experiences through technology
Innovation in digital media and mobile technology to create
more loyal and engaged fans, customers and visitors.
